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商品編號： 9-699-012 出版日期： 1998/08/28 作者姓名： Thomke, Stefan;Nimgade, Ashok 商品類別： Operations management 商品規格： 23p 再版日期： 2002/07/23 地域： United States 產業： Medical supplies 個案年度： -
商品敘述：
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M''s Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical infection control and discovers not only new product concepts but also a very promising new business strategy. Focuses on: (1) 3M''s approach to the management of innovation and understanding market needs, (2) an in-depth description of the Lead User method and its potential as applied to the medical business, and (3) the managerial challenges of introducing novel methods into a successful organization.
涵蓋領域：
Cause marketing;Collaborative innovation;Market research;Change management;Cross functional management;Problem solving;Community development;Research methodology;Marketing strategy;Product development;Execution;Strategy formulation;R&D;Multibranding;Barriers to entry
相關資料：
Case Teaching Note, (5-699-135), 26p, by Stefan Thomke, Ashok Nimgade;Spreadsheet Supplement, (XLS300), 0p, by
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